<DIV><FONT face=Arial size=2><DIV><FONT face="Comic Sans MS" size=2>Objectives:</FONT></DIV><DIV><FONT face="Comic Sans MS" size=2>- To apply strategic management theory to a given question</FONT></DIV><DIV><FONT face="Comic Sans MS" size=2>- To integrate different areas of theory to develop a coherent argument</FONT></DIV><DIV><FONT face="Comic Sans MS" size=2>- To develop an understanding of the role of strategic management in effective business management</FONT></DIV><DIV><FONT face="Comic Sans MS" size=2></FONT> </DIV><DIV><FONT face="Comic Sans MS" size=2>When discussing the competencies need for effective startegic alliances, Rule and keown state that: "The greatest difference between high performers and underachievers are seen in the cultural dimension. This underscores the fact that outstanding performance require a high level of trust, commitment and cultural compatibility between partners" (1998, pg 36)</FONT></DIV><DIV><FONT face="Comic Sans MS" size=2></FONT> </DIV><DIV><FONT face="Comic Sans MS" size=2>Consider this statement and discuss it in relation to its impacts upon strategic management.</FONT></DIV><DIV><FONT face="Comic Sans MS" size=2></FONT> </DIV><DIV><FONT face="Comic Sans MS" size=2>Prepare this essay in no more than 2000 words. </FONT></DIV><DIV><FONT face="Comic Sans MS" size=2></FONT> </DIV><DIV><FONT face="Comic Sans MS" size=2>I need references at the last page like website links, author/books)</FONT></DIV></FONT></DIV>