大客户代表(Key Account Executive )

xuwei133

Key Account Executive
Job Summary:As a Key Account Executive,you will play a crucial role in growing sales and managingrelationships with key modern trade customersinclusive of both online & offine business ofthe customerls,.Your primaryresponsibility is to develop and maintain strong, productivpartnerships that drive sales and with optimumtrade promotions for our Principals' brands, You wil be the link between customersinternal teams, and the Principal, ensuring the seamless execution of strategic plans and account management activities.

Key Responsibilities:

1. Account & Relationship Management:

• Build and maintain productive, long-term relationships with key customers across modern and traditional tradechannels as required by the company.
• Understand customerneeds and market dynamics to deliver tailored solutions that maximize business outcomes
  

• Be the primary contact for customers, ensuring satisfaction and resolving any issues promptly.
  

2. Sales & Business Development:

• Drive business growth across multi-channel (online and offine) through effective sales strategies and execution。
• Achieve and exceed sales targets by promoting our Principals'brands with key accounts such as NTUc, Sheng Siong。and DFl
• Analyze category trends and competitor activities working closely with the Principal to identify opportunities for growth.
  

3.Strategic Planning & Forecasting:

• Prepare accurate sales forecasts and volume plans in alignment with the company's, Principal's, & customers alignec targets.
• Co-develop joint business plans (J8P) along with promotional calendars in collaboration with customers, Principal'sand internal stakeholders.
• Monitor stock levels and ensure timely replenishment and availability of products
  

4.Promotion & Trade Spend Optimization:

• Plan and execute promotional activities (discounts, product placements, etc) to drive sales and maximize ROl.
• Analyze trade spend effectiveness and ensure promotion spending do not exceed aligned budget with the Principal
• Negotiate promotions & display agreements to optimize product visibiity and sales impact.
  

5.Cross-functional Collaboration:

• Work closely with internal teams( supply chain, finance) to ensure seamless execution of business plans and promotional activities.
• Act as the link between customers and Principal/internal teams, facilitating communication and addressing any operational or commercial issues.
  

6. Data Analysis & Reporting:

• Analyze sales data, customer performance, and markettrends to provide actionable insights to both customers and internal teams.
• Prepare and present detailedreports on account performance, identifying opportunities for growth and areas for improvement.
  

Requirements:

• Proven experience in FMCG account management, with strong knowledge of modern and traditional trade channels.Experience managing accounts such as NTUc, Sheng Siong, or DFl is highly preferred.
• Strong commercial acumen, critical thinking, and problem-solving abilities.
• Demonstrated leadership in end-to-end account management, including commercial and operational aspects.
• Excellent communication and negotiation skills, with fluency in English.
• Strong people management skills, with the ability to work cross-functionally and across teams.
• Proficiency in MS Office tools and strong data analysis capabilities.
• Immediate availability is preferred.
  

Email to: [email protected]